About Us

Peter brings over 17 years of experience in retail and CPG, working with brands across a broad spectrum—from startups to private equity-backed ventures and Fortune 500 companies. His unique perspective, gained from serving both as a retailer and a strategic supplier partner, allows him to understand and navigate business challenges from both sides of the table.

Peter excels at translating brand vision into actionable go-to-market strategies, driving businesses to their next stage of growth to deliver omnichannel sales, profit, and market share increases.

He is passionate about blending the art and science of category management to develop thoughtful, creative solutions and transform the category. His experience spans multiple categories, including Food & Beverage, Personal Care, OTC, Electronics, and Apparel.